100% of the proceeds generated by the release of the AMoM t-shirt will directly benefit artists and art workers impacted by the LA fires through a donation to the The Brick, fiscal sponsor of Grief & Hope, a consortium of Los Angeles art workers whose fundraising efforts have garnered nearly $1M in donations to date through their recent GoFundMe campaign.

So many of our friends and colleagues have lost their homes, studios, and life’s work. We hope this art world parody will bring levity and healing in the form of cold, hard cash.

Details: Pre-orders for this t-shirt—which, incidentally, are printed on the same Champion stock MoMA uses—will ship directly from our trusted collaborator, Method Ink Printing, in size Large ONLY. Those who purchase the AMoM t-shirt will receive a receipt confirming our donation to The Brick.

Remember: 100% of the proceeds from this release will benefit artists & art workers impacted by the LA fires. We’re not taking a cut!

About Us: Independent designer Nolen Strals (former partner at Post Typography and singer in the punk band Double Dagger) and Sarah Hromack (founder of strategic consultancy Soft Labor; formerly of the Pratt Institute, the Whitney Museum of American Art, and NYU) are two longtime creative comrades who met as students at the Maryland Institute, College of Art back in the late 90s—a time ripe with biting design and subversive irony in now-legendary forms including magazines like Adbusters, Sassy, Bitch, COLORS, and The Wire, Oliverio Tosconi’s campaigns for Bennetton, and anything Glenn O’Brien touched. We’re not taking our Doc Martens off anytime soon and you shouldn’t, either.